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Helenia Tedesco: Founder

Nationality: Italian

Background: PR and Press Officer

Sport: Horse riding

Graduated in public relations, She worked for ten years in the world of communication, at an advertising agency in Milan. In 2014 decided to leave her job in communication and set out to Canary Islands, with the goal of dedicating herself completely to art and creativity. Co-founder of MoringaOn, a startup born in 2015 who studies superfoods sports program for athletes, at the beginning of 2016 she launched the HorseAndChic e-shop for horse and rider.



Massimiliano Adamo: Programmer


Nationality: Italian

Background: Informatic

Sport: Swim, Surf, Run

He left Milan in 2014 and moved to Las Palmas de Gran Canaria, Canary Islands, a place of natural beauty and sports. It was there that he was inspired to launch a start-up focusing on the study of super foods, specially made for athletes.  He also helps in founding new project and support during the launching phase.